Paid social ads in Sale
Sale businesses can run Facebook and Instagram advertising from a fixed £69 a month. This is a commuter town with a centre rebuilt around Stanley Square, and almost everything here gets seen on a phone, so that is how we build the ads. We are twenty minutes south in Wilmslow. Ad spend is separate.
Sale scrolls in the evening
Sale has around 55,000 residents, sits on the Bridgewater Canal, and has seen real investment in its centre around Stanley Square. Most of those residents commute, which shapes when they are actually reachable. Very few are browsing at eleven on a Tuesday morning. They are on their phones on the tram, at lunch, and again from about eight in the evening once the house is quiet. A campaign that ignores that pattern spends its money at the wrong end of the day.
The business base here is mixed, too. Salons, dentists, gyms and food places want local recall from people living within a mile or two. Trades and service firms working across Trafford want something else entirely: to be the name that surfaces when somebody finally books the job they have been putting off since spring.
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Paid social ads Sale
The faults we inherit from other accounts
We look inside a lot of existing accounts before quoting, and the same problems repeat. Boosted posts instead of proper campaigns, which hands Meta the most expensive settings it offers. One ad shown to one broad audience, so there is nothing to compare and nothing to learn. No exclusions, so you keep paying to reach people who already bought. And no retargeting at all, which leaves the warm audience that visited your website last week completely untouched.
There is a commercial fault as well. Several suppliers covering Trafford charge a percentage of ad spend, so their invoice grows the moment your budget does, whether or not the work changed. Ours stays put. Campaigns here are built using AI for speed, refined by experts for quality, which is exactly how the fee stays flat: software carries the research, drafting and reporting, and an experienced marketer owns the strategy and approves every ad before it runs.
Paid social ads Sale
Week one to week twelve
Month one is setup and learning. We take partner access to your page and ad account, agree the geography, build the campaign and launch. The first few weeks are noisy by design: delivery settles, early costs bounce, and reading too much into day three is the quickest route to a bad decision.
Month three is where the picture fills in. On Growth, the one most clients pick, up to three ad sets and three ad variations have run against each other, so we know which audience is cheapest to reach and which message earns the click. Weak combinations are switched off and basic retargeting is live where the account allows it. Pro runs up to five variations with a proper retargeting structure, lead forms where they suit the business, and recommendations on the page people land on, because a good ad pointed at a slow page still wastes money.
Paid social packages.
Management is a fixed monthly price, with no setup charge, no percentage of spend and no annual tie-in. Ad spend is separate and paid by you directly to Meta, so every pound is visible on your own account and you can raise it, cut it or pause it without asking anyone.
Starter
- 1 campaign
- Basic audience setup
- 1 ad creative supplied by client
- Basic ad copy
- Monthly optimisation
- Monthly performance summary
Growth
- Everything in Starter, plus
- Up to 3 ad sets
- Up to 3 ad variations
- Audience testing
- Basic retargeting setup, where possible
- Monthly creative recommendations
Pro
- Everything in Growth, plus
- Up to 5 ad variations
- Retargeting structure
- Lead form setup, where suitable
- Creative direction
- Landing page recommendations
- Priority optimisation
Ad spend is separate, paid by you directly to the platforms.
Prices shown are the current set fees. Your agreed price stays fixed while you keep the service. Final package details are confirmed before you buy. Ad spend is separate.
Paid social ads Sale
Targeting that matches how Sale moves
Borough boundaries mean nothing to customers. People move along the Metrolink line and the A56 without thinking about it, which is why a two mile radius suits some Sale businesses and fails others. A cafe near the centre wants tight geography. A landscaper is better off covering Sale, Altrincham and out towards Stockport. An online brand shipping nationally should probably drop geography altogether and target interests and behaviour instead.
We set this per client and revisit it as results arrive. Within a couple of months the reporting usually shows whether your enquiries are spread evenly or arriving from one direction, and the audience gets tightened around the answer.
Paid social ads Sale
What we will ask you for
Not much, but each piece counts. Partner access through Meta Business settings, so you never hand over a password. A specific offer, because a reason to click beats a description of your company. Photos or short phone clips if you are on Starter, and we will say honestly if what you have will not carry a campaign. Then a fast reply to enquiries. Ads can start the conversation but cannot have it for you, and a lead left for two days has usually booked with somebody else.
Paid social ads Sale
Twenty minutes down the A56
Our office is on Altrincham Road in Wilmslow, which by Cheshire standards puts Sale on the doorstep. Near enough to know that Trafford audiences behave nothing like rural mid Cheshire ones, and near enough to meet in person if you would rather. Our county approach sits on the paid social ads Cheshire page, the full plan specification is on the paid social ads service page, and every town we cover is listed on the areas page.
Less faff. More done.
Choose
Pick one service, or combine as many as your business needs.
Tell us
Answer a few simple questions so we understand what you do.
We do the work
Smart technology does the heavy lifting. Our experts finish it.
You grow
Turn better marketing into more enquiries and sales, without building your own team.
Works well with.
Pair with Google Search and Shopping from £89 per month per channel. Ad spend is separate.
Organic always-on content from £79 per month so your profile backs up your ads.
Send your ad clicks to a site built to convert, from £99 per month.
Frequently asked questions
How much should I put behind the ads themselves?
Our management fee starts at £69 a month and your ad spend is separate, paid straight to Meta from your own card. Most small Sale businesses begin somewhere between £5 and £10 a day and adjust once there is evidence. You set that number and you can change it whenever you want.
Can you target Sale only, or does it have to cover all of Manchester?
Either. Meta targets by radius and postcode, so we can stay tight around Sale, Sale Moor and Brooklands, stretch along the Metrolink line, or widen across Trafford if your customers genuinely travel. We match the map to how far people realistically come to you.
Do I have to supply the photos and video?
On Starter, yes. You provide the creative and we handle audiences, build and optimisation. Growth tests several variations against each other, and Pro adds creative direction so you know what to shoot on your phone and which formats to shoot it in.
Am I tied into a contract?
No. Plans are monthly rolling. We would rather keep your business by being useful than by holding you to a twelve month term you regret in month three.
How soon can I tell whether it is working?
Give it four to six weeks before drawing conclusions. The first fortnight is delivery settling down and early costs bouncing around. By the end of the second month you should be able to see a stable cost per click and a reasonable view of what an enquiry costs you.
Ready to show up in Sale feeds?
Tell us who you want to reach and we will scope your first campaign, managed from £69 a month.
Start My JourneyPrefer to talk it through first? Call 0161 570 1668 or email hello@marketingdone4u.com.