Google Ads management in Cheshire
Cheshire runs from the Stockport edge across to Chester, and a campaign built for one end of it will waste money at the other. MarketingDone4U manages Google Ads county-wide from 34 Altrincham Rd in Wilmslow, from £89 a month fixed. Ad spend is paid separately to Google.
One county, several very different auctions
Cheshire is not one advertising market. A click in Alderley Edge and a click for the same service in Crewe can cost startlingly different amounts, because the competition, the customer value and the sheer number of local suppliers all vary. The east of the county leans affluent and service-heavy. The south and west carry more manufacturing, engineering and logistics. Chester behaves like a small city with tourism and professional practice layered on top.
Treating the county as a single target is the most common mistake we see in inherited accounts. A campaign built for Wilmslow and pointed at the whole of Cheshire will overpay in some postcodes and be invisible in others.
Build my planHow to brief an agency when you cover the whole county
If you sell across Cheshire, the brief you give matters more than usual, so it is worth preparing three things before any agency call. First, a ranked list of the towns you actually want work from, not simply the ones you can reach. Travel time and job value should decide that order, and often the furthest town is the least profitable one.
Second, the value of a customer in each area if it differs, because it usually does. Third, an honest note on capacity. There is no point generating enquiries from Nantwich if your team cannot get there this month.
Any agency that takes that brief and still proposes one campaign covering everything has not listened. It is a quick way to work out who is thinking and who is copying a template.
Google Ads packages.
Our plans are £89 Starter, £149 Growth and £299 Pro per month per channel. It is a fixed monthly price, so a Chester practice and a Crewe engineering firm pay the same for the same tier regardless of budget. Ad spend is separate and paid by you straight to Google. Growth is the one most clients pick because three campaigns is normally the minimum needed to cover more than one part of the county properly.
Starter
- 1 campaign
- Basic keyword targeting
- Basic ad copy
- Conversion tracking check
- Monthly optimisation
- Monthly performance summary
Growth
- Everything in Starter, plus:
- Up to 3 campaigns
- Search term review
- Negative keyword updates
- Ad copy testing
- Landing page recommendations
- Clear performance summary
Pro
- Everything in Growth, plus:
- Up to 5 campaigns
- Advanced keyword structure
- Ad variation testing
- Conversion rate recommendations
- Budget split recommendations
- Competitor ad review
- Priority optimisation
Prices are per channel and ad spend is separate, paid by you directly to Google.
Prices shown are the current set fees. Your agreed price stays fixed while you keep the service. Final package details are confirmed before you buy. Ad spend is separate.
Structuring a multi-town account
The usual answer is to separate by geography where the economics differ and by service where they do not. A firm working across east Cheshire might run one campaign for the affluent belt around Wilmslow, Alderley Edge and Knutsford, another for Macclesfield and the towns east of it, and a third for whichever service they most want to grow.
That structure lets us bid differently in each area rather than paying an average price everywhere, and it makes the reporting genuinely useful, because you can see which part of the county is earning its budget. Pro allows up to five campaigns, which covers most county-wide businesses without splitting the money into slivers.
What happens each month
We read the search term report and add negative keywords, adjust bids by area and by term, test ad copy, verify that conversion tracking still fires and write you a plain-English summary. On Growth we also make landing page recommendations. On Pro you get a written monthly action plan, wider keyword coverage and a competitor ad review, which is more informative in Cheshire than people expect because the same handful of regional firms tend to appear again and again.
Being built using AI for speed, refined by experts for quality is how we make this affordable. Software handles the volume work across several campaigns at once. People decide what to bid on and what to stop.
What we will not promise
We will not promise you a position on the page, a number of enquiries or a cost per lead. Google Ads is a live auction and prices move daily, so anybody offering those numbers in a proposal is either guessing or hoping you will not check. We would rather be dull and honest about it.
What we will commit to is a fixed fee, an account you own outright, monthly work that is visible in the search term data, and a straight answer when something is not working. If a campaign should be paused, we will say so even though it is not in our interest.
Where we work across Cheshire
Town-level detail sits on our pages for Wilmslow, Macclesfield, Knutsford, Alderley Edge, Altrincham and Stockport, and the complete list is on our areas page.
The Google Ads service page breaks down every tier. Call 0161 570 1668, or come to the office on Altrincham Rd if you are passing through Wilmslow.
Less faff. More done.
Choose
Pick one service, or combine as many as your business needs.
Tell us
Answer a few simple questions so we understand what you do.
We do the work
Smart technology does the heavy lifting. Our experts finish it.
You grow
Turn better marketing into more enquiries and sales, without building your own team.
Works well with.
Conversion-focused websites from £99 per month, with copy and hosting included.
Pair with Facebook and Instagram ads from £69 per month. Ad spend is separate.
Long-term organic traffic from £49 per month.
Frequently asked questions
Why choose a Cheshire agency over a Manchester one?
Mostly because we know how differently the county behaves town by town, and because you can drive to us. Being in Wilmslow means we understand why a click in Alderley Edge costs what it does and why the same search in Crewe does not.
Can you run campaigns for multiple Cheshire locations?
Yes. Growth allows up to three campaigns and Pro up to five, which is usually enough to separate the parts of the county with genuinely different economics and bid differently in each rather than paying one average price everywhere.
Is Google Ads management priced per channel?
Yes. £89, £149 or £299 a month covers Google Ads. Adding Microsoft Ads or paid social means a separate plan with its own fee. Ad spend is separate on every channel and always paid by you directly to the platform.
Do you guarantee results?
No, and be careful with anyone who does. Google Ads is a live auction, so nobody can guarantee a position, a lead count or a cost per enquiry. We guarantee the fee, the work, an account you own and an honest monthly account of what happened.
How do you decide which towns to target for a county-wide business?
By profit, not by distance. We look at where your best jobs have come from, what a customer is worth in each area and how far your team can sensibly travel, then weight the budget accordingly. Reach is easy. Profitable reach is the work.
Have a look at the numbers first
Plans are £89, £149 and £299 a month per channel, ad spend separate. Tell us where you are in the county and we will suggest a starting point.
Start My JourneyPrefer to talk it through first? Call 0161 570 1668 or email hello@marketingdone4u.com.