Paid social ads in Holmes Chapel
Holmes Chapel is a small village, so its businesses sell well beyond it. We build Facebook and Instagram campaigns that reach the wider catchment, for a fixed £69 a month, from an office twenty minutes north in Wilmslow. Ad spend is separate and paid by you to Meta.
A small village with a wide catchment
Holmes Chapel has roughly 6,000 residents, and that number badly undersells the opportunity. The village has grown quickly, sits minutes from junction 18 of the M6, and serves a commuter population that shops and books services across a wide stretch of mid Cheshire. A business here that relies on passing trade is fishing in a very small pond.
Paid advertising changes the size of the pond. For a few pounds a day you can put your business in front of people in the surrounding villages who would happily drive ten minutes to you, if only they knew you existed. That is the whole argument for paid social in a place like this, and it holds whether you are a garage, a nursery, a physio or a firm working out of a unit off the A54.
Build my planQuestions worth asking any ad supplier
Ask who owns the ad account. The right answer is you, with the supplier holding partner access, so that everything built stays yours if the relationship ends. Ask whether the fee is a percentage of spend, because if it is, your costs climb every time you increase the budget. Ask how many ad variations will actually run, since a single ad is not a test of anything.
Then ask two more. Will retargeting be set up, and if not, why not. And what exactly arrives at the end of each month. If the answer is a raw dashboard export with no commentary, you are being handed the raw ingredients and asked to cook. These are fair questions to put to us as well, and we would rather you asked them now than discovered the answers in month six.
The three plans and what each adds
Starter at £69 a month runs one campaign with a basic audience, ads built from creative you supply, and monthly optimisation. Growth at £129 is the one most clients pick, adding up to three ad sets and three ad variations, audience testing and basic retargeting where possible. Pro at £249 stretches to five variations with a full retargeting structure, lead forms where suitable, creative direction and landing page recommendations.
Most village businesses start on Starter to prove the idea and move to Growth once they want to know which audience is genuinely cheaper to reach. Pro tends to make sense when there is a real website journey to protect, or when enquiries need capturing on the spot because your customers will not sit through a slow form on a phone.
Paid social packages.
Whichever plan you choose it is a fixed monthly price, and Ad spend is separate, paid by you directly to Meta. We will suggest a sensible starting budget rather than an inflated one, because a modest budget spent carefully in a catchment this size goes a surprisingly long way.
Starter
- 1 campaign
- Basic audience setup
- 1 ad creative supplied by client
- Basic ad copy
- Monthly optimisation
- Monthly performance summary
Growth
- Everything in Starter, plus:
- Up to 3 ad sets
- Up to 3 ad variations
- Audience testing
- Basic retargeting setup, where possible
- Monthly creative recommendations
Pro
- Everything in Growth, plus:
- Up to 5 ad variations
- Retargeting structure
- Lead form setup, where suitable
- Creative direction
- Landing page recommendations
- Priority optimisation
Ad spend is separate, paid by you directly to the platforms.
Prices shown are the current set fees. Your agreed price stays fixed while you keep the service. Final package details are confirmed before you buy. Ad spend is separate.
What the first three months feel like
Month one is build and launch, followed by a fortnight where the numbers wobble while delivery settles. Month two is where the first real decisions get made: an audience narrowed, a headline swapped, spend moved towards the ad that is winning. Month three usually looks calmer, with retargeting running on Growth and a cost per enquiry you can plan around.
The reason we can work at this price is no secret. Everything here gets built using AI for speed, refined by experts for quality. Software drafts and reports. People decide.
Expectations we set on day one
Anybody guaranteeing a fixed number of leads from social ads is guessing, and dressing the guess up as a promise. We do not do it. What we commit to is process: structured audience tests, clear creative comparisons, monthly optimisation and a summary written in plain English. Some months will be better than others. The point is that the account gets sharper each month because decisions come from data rather than instinct.
Up the A535 from our office
We are on Altrincham Road in Wilmslow, roughly twenty minutes from the village, and we cover businesses across the county. Neighbouring towns have their own pages if you trade across a wider patch, including Sandbach, Northwich and Congleton. The county view is on paid social ads in Cheshire, the plan breakdown on our paid social service page, and everywhere we work on the areas page.
Less faff. More done.
Choose
Pick one service, or combine as many as your business needs.
Tell us
Answer a few simple questions so we understand what you do.
We do the work
Smart technology does the heavy lifting. Our experts finish it.
You grow
Turn better marketing into more enquiries and sales, without building your own team.
Works well with.
Pair with Google Search and Shopping from £89 per month per channel. Ad spend is separate.
Organic always-on content from £79 per month so your profile backs up your ads.
Send your ad clicks to a site built to convert, from £99 per month.
Frequently asked questions
Is paid social worth it for a business in a village this size?
Often more worthwhile than for a city business. Your customers are spread across several villages rather than concentrated on one high street, and ads are the cheapest way to reach all of them at once. A radius around Holmes Chapel picks up Goostrey, Cranage and beyond for a few pounds a day.
How quickly can the first ads go live?
Usually inside the first fortnight. We need partner access to your page and ad account, your creative if you are on Starter, and agreement on who we are targeting. Once those are in place, launching is quick.
What happens if the ads are not working?
We change them, because that is the job. Weak ads get paused, audiences get adjusted, and your monthly summary states plainly what changed and why. Plans are monthly rolling, so you are never locked into paying for something that is not earning.
Do you write the ad copy or do I?
We write it. You tell us the offer, the price points you are happy to publish and anything you must not claim, and we draft the copy and headlines. You see it before it goes live, and on Growth we run several versions to find out which one your audience actually responds to.
Do you handle the comments and messages the ads bring in?
Replying stays with you, since nobody answers questions about your business better than you do. If the message volume becomes part of the strategy, our social media management plans can look after the organic side alongside the ads.
Small village, wide reach
Let us build a campaign that finds customers well past the village boundary, from £69 a month.
Start My JourneyPrefer to talk it through first? Call 0161 570 1668 or email hello@marketingdone4u.com.