Paid social ads in Macclesfield
Meta advertising for Macclesfield businesses, managed for a flat fee from £69 a month. We are fifteen minutes west in Wilmslow, close enough to know the town and far enough to be objective about it. The management fee is fixed and ad spend is separate, paid by you directly to Meta.
A bigger, broader market than the villages
With around 52,000 people, Macclesfield has something the smaller Cheshire towns do not: genuine scale and a genuinely mixed economy. The old silk town centre and the Treacle Market sit alongside a growing digital and creative scene, with major pharmaceutical employment nearby at AstraZeneca. That mix produces two very different sorts of advertiser.
The first sells to Macclesfield residents, so the catchment is tight and the message is local. The second sells to businesses or customers well beyond the town and simply happens to be based here. Those need opposite setups. Pointing a local radius campaign at a business that trades nationally is one of the fastest ways to waste a budget, and we see it regularly in accounts we take over.
Build my planPaid social packages.
Choose by how many things you need to promote. One service, one audience and one message means Starter, using your own images. Several services, or a catchment worth splitting in two, points to Growth, the one most clients pick, which carries three ad sets, three creative variations, audience testing and basic retargeting. A busy account with something new to say every month wants Pro, at five variations with a retargeting structure, lead forms where they fit, creative direction and landing page advice. Ad spend is separate throughout and the daily budget is set by you.
Starter
- 1 campaign
- Basic audience setup
- 1 ad creative supplied by client
- Basic ad copy
- Monthly optimisation
- Monthly performance summary
Growth
- Everything in Starter, plus
- Up to 3 ad sets
- Up to 3 ad variations
- Audience testing
- Basic retargeting setup, where possible
- Monthly creative recommendations
Pro
- Everything in Growth, plus
- Up to 5 ad variations
- Retargeting structure
- Lead form setup, where suitable
- Creative direction
- Landing page recommendations
- Priority optimisation
Ad spend is separate, paid by you directly to the platforms.
Prices shown are the current set fees. Your agreed price stays fixed while you keep the service. Final package details are confirmed before you buy. Ad spend is separate.
Paid social ads Macclesfield
The first ninety days
In the first month we build. Audiences, copy variations, tracking checks, and a sensible daily budget that gives the campaign room to learn rather than starving it. We resist the urge to fiddle daily, because constant changes reset the learning and cost you money.
Month two is where the pruning starts. Weak ad sets get cut, budget moves to whatever is producing enquiries most cheaply, and the first creative refresh goes in before fatigue sets in. Month three is when the numbers start to mean something. You can say what an enquiry has cost you rather than guessing at it, and every change we made along the way is written down. That record is the honest basis for deciding whether to keep spending.
Paid social ads Macclesfield
Fifteen minutes over the hill
Our office is at 34 Altrincham Rd in Wilmslow, a straightforward run west along the A537 and A34. Being nearby matters less for meetings than for judgement. We know that a Macclesfield audience is not interchangeable with a Stockport one, that people will happily drive in from Poynton and Bollington but rarely the other way for a small purchase, and that market days change what a town centre business should be promoting.
We are upfront about how the work gets made, because it is what explains the price. Campaign production is built using AI for speed, refined by experts for quality, which is how the fee stays low while the account still gets looked at by a person every month.
Paid social ads Macclesfield
The mistakes we most often inherit
When a Macclesfield business hands us an existing account, the same problems tend to be waiting. No conversion tracking, so nobody can tell which ad actually produced work. Every audience lumped into one ad set, making comparison impossible. Creative that has been running since the account opened. A daily budget so small the campaign never gets out of its learning phase.
Fixing those is unglamorous but it is where the gains are. We would rather tidy the foundations in month one than launch something flashy that cannot be measured. And we will not promise you a set number of leads for doing it, because no advertiser can control that.
Paid social ads Macclesfield
Where social ads sit next to search
01
Paid social and Google Ads are often argued about as though you must pick one. They answer different questions. Search picks up demand that already exists, so it suits anything urgent or well defined. Social creates demand among people who were not looking, which suits anything new, seasonal or visual. Macclesfield businesses selling a considered purchase usually benefit from both, with social doing the introductions and search catching people once they know the name.
02
If budget is tight, start with whichever matches how your customers currently find you, then add the other when the first is stable. We run both under fixed monthly fees, and in both cases the advertising budget is billed to you by the platform rather than passing through us.
Paid social ads Macclesfield
Working across east Cheshire
Macclesfield sits in the middle of our patch, so we also run paid social for businesses in Wilmslow, Poynton and Alderley Edge, with county-wide coverage on our paid social ads Cheshire page. The full breakdown of what each package includes is on the paid social advertising page, and every town we work in appears under areas. If ads are one part of a bigger push, our web design, SEO and Google Ads plans follow the same fixed fee logic.
Less faff. More done.
Choose
Pick one service, or combine as many as your business needs.
Tell us
Answer a few simple questions so we understand what you do.
We do the work
Smart technology does the heavy lifting. Our experts finish it.
You grow
Turn better marketing into more enquiries and sales, without building your own team.
Works well with.
Pair with Google Search and Shopping from £89 per month per channel. Ad spend is separate.
Organic always-on content from £79 per month so your profile backs up your ads.
Send your ad clicks to a site built to convert, from £99 per month.
Frequently asked questions
How quickly can my ads go live?
Normally a few working days once we have access to your Facebook page and ad account, an agreed offer and some creative. We would rather spend an extra day getting the tracking right than launch on day one and guess at the results later.
Is £69 a month really the whole management fee?
Yes, for the Starter package. It buys one properly built campaign and monthly optimisation, not a set and forget job. Ad spend is separate and goes to Meta, so the two costs never get muddled together.
We boosted posts before and got nothing. Why would this be different?
Boosting is a blunt instrument with almost no audience control and no proper testing. A managed campaign lets us compare audiences, run several creative variations and cut whatever is not earning its place. Same platform, very different level of control.
Can you run ads for a market stall or a one off event?
Yes, short campaigns around events work well when there is a clear date and a reason to turn up. We would usually recommend starting a couple of weeks out and keeping the radius tight, since people rarely travel far for a single day out.
Do I keep the ad account if we stop working together?
Always. The account, the audiences and the creative belong to you. We work inside your account rather than hiding your data in ours, so there is nothing to hand back and nothing to hold hostage.
Put your Macclesfield business in the feed
Give us the basics and we will come back with a paid social plan and a fixed monthly fee, no obligation.
Start My JourneyPrefer to talk it through first? Call 0161 570 1668 or email hello@marketingdone4u.com.