PAID MEDIA
Paid Media that pays back.
Choose Google Ads, Paid Social, or run both side by side. Ad spend is always separate.
WHICH ONE FIRST
Search catches demand. Social creates it.
Google Ads puts you in front of people who are already looking for what you sell. Someone types "emergency plumber Wilmslow" and you appear. The intent is high, the visitor is close to buying, and the click usually costs more because of it.
Paid Social works the other way round. Nobody opens Facebook or Instagram meaning to buy from you, so the job is to interrupt well: a strong offer, a clear image, and a reason to care. Clicks are cheaper, and it is the better fit when what you sell needs explaining or showing.
If you only run one to begin with, most businesses should start with search, because you are meeting demand that already exists. Tell us what you sell and we will say which we would run first, and why.
Two channels, one plan.
Run either on its own, or both together with one monthly management fee per channel.
What the management fee covers.
The fee is our work. The ad spend is yours, and it goes straight to the platform.
Built properly
Campaign structure, keywords or audiences, and the ad copy and creative direction, set up from scratch rather than boosted posts.
Watched and adjusted
Ongoing optimisation: what is working gets more budget, what is not gets cut. Search terms and negative keywords on Google, audiences and creative on social.
Reported in plain English
A monthly summary of what ran, what it cost and what came back, with no jargon and no 40-page PDF nobody reads.
How it works.
Tell us the goal
What you sell, who buys it, and what a good month looks like for you.
We build the campaigns
Structure, targeting and creative, plus conversion tracking so results are measurable from day one.
It goes live
Your budget goes directly to Google or the social platform from your own account.
We optimise monthly
Continuous adjustment and a clear monthly summary of what changed and why.
Good to know.
Is ad spend included?
No. Ad spend is separate and paid directly to Google or the social platform from your own account. Our fee covers building, running and optimising the campaigns. You keep full ownership of the ad account and the data in it.
How much should I budget for ads?
It depends entirely on your market and what a customer is worth to you, so we will not pluck a number out of the air. We will talk it through before anything goes live and agree a monthly figure you are comfortable with, then work within it.
Can I run both channels?
Yes. Many businesses run search to catch existing demand and social to build awareness alongside it. Each channel carries its own management fee, from £89 a month for Google Ads and £69 a month for paid social, and both appear on one plan with one combined monthly price.
Do you guarantee leads or sales?
No. Nobody honestly can. Campaigns are built to reach people who are actively looking for what you do, or who match the audience most likely to want it, and we optimise towards the results that matter to you. Anyone promising a guaranteed number is guessing.
Is there a minimum term?
Yes. Paid media management runs on a 12-month minimum term, per channel. Ads need time to gather enough data to be optimised properly, and stopping after a few weeks throws away the learning you have paid for.
What if I already have an ad account?
Even better. We will review what is already there, keep the history that is worth keeping and rebuild what is not working. You keep ownership of the account throughout.
READY WHEN YOU ARE
Good marketing.
Done for you.
Run one channel or both side by side. Ad spend is always separate.
Build my plan