Google Ads management in Poynton
Poynton sits on the county line, so its trades and home-service firms work two markets at once. Targeting matters more here than budget does. MarketingDone4U runs the campaigns from Wilmslow for a fixed £89 a month. Ad spend is separate and never passes through us.
On the county line, and why that matters for your targeting
Poynton sits right where Cheshire East runs into the Stockport border, and that line runs straight through most local businesses' customer base. A joiner living in the village might do half their work in Bramhall and Hazel Grove and half in Macclesfield and Prestbury. A default radius drawn around the village centre will either miss most of that or waste money reaching people who are never going to call.
So the first job on a Poynton account is not keywords. It is the map. We work out where your good jobs have actually come from, then build targeting that follows those roads rather than an arbitrary circle. It is unglamorous work and it usually saves more money in month one than any clever bidding tactic.
If you already know your best jobs come from one particular direction, say so on the first call. That single sentence regularly saves a month of testing.
Build my plan
Google Ads management Poynton
Built around trades and home services
The village economy leans towards trades, home services and small firms serving both south Manchester and east Cheshire. Those businesses have a very particular relationship with Google Ads. Demand is genuinely there, often urgent, and someone with a leak or a failed boiler will call whoever appears first and answers. That makes paid search one of the few channels that can fill next week's diary rather than next quarter's.
The risk is that the same urgency attracts price shoppers and time wasters. We deal with that in the ad copy as much as the keywords, being specific about the work you want, the areas you cover and anything that qualifies a caller before they dial. An ad that puts off the wrong person is doing its job.
Response speed matters more here than almost anything else. Somebody with a burst pipe does not leave a voicemail and wait patiently. If you cannot answer during working hours, it is worth paying for a call answering service before you pay for a single click, because otherwise you are buying rings that go nowhere.
Google Ads management Poynton
How to compare two ads suppliers fairly
Quotes for Google Ads management are famously hard to line up, because everyone prices differently. Three things make the comparison honest. First, separate the management fee from the ad spend, and make each supplier state both. Second, ask whether the fee is fixed or a percentage, because a percentage quietly rewards them for spending more of your money. Third, ask how many campaigns are included, since one supplier's package may be a single campaign and another's may be five.
Then ask the awkward question: what happens to the account if we part company? If the answer is anything other than 'you keep it', the low fee is not really low. You are renting your own advertising history.
Google Ads packages.
Our plans are £89 Starter, £149 Growth and £299 Pro per month per channel, held at a fixed monthly price no matter what your spend does. Ad spend is separate and paid straight to Google by you. Growth is the one most clients pick, and for a Poynton trade three campaigns lets you separate emergency work, planned work and a second trade without the budget being spread too thinly.
Starter
- 1 campaign
- Basic keyword targeting
- Basic ad copy
- Conversion tracking check
- Monthly optimisation
- Monthly performance summary
Growth
- Everything in Starter, plus
- Up to 3 campaigns
- Search term review
- Negative keyword updates
- Ad copy testing
- Landing page recommendations
- Clear performance summary
Pro
- Everything in Growth, plus
- Up to 5 campaigns
- Advanced keyword structure
- Ad variation testing
- Conversion rate recommendations
- Budget split recommendations
- Competitor ad review
- Priority optimisation
Prices are per channel and ad spend is separate, paid by you directly to Google.
Prices shown are the current set fees. Your agreed price stays fixed while you keep the service. Final package details are confirmed before you buy. Ad spend is separate.
Google Ads management Poynton
What the first three months look like
Month one is build and measure. Keyword research, ad writing, geography, negatives and conversion tracking tested before launch, all inside an account you own. We resist the urge to change things daily while Google is still learning, because constant fiddling in the first fortnight makes the data useless.
Month two is when the pruning starts. The search term report tells us which queries actually triggered your ads, and there are always surprises. We block the irrelevant ones, shift budget towards what converts and rewrite the ads nobody clicked. By month three the account has a real search history behind it, so every change we make is better informed than the one before. What none of that buys is a guarantee. Google runs a live auction, and any supplier promising you a fixed position or a fixed result is guessing.
Google Ads management Poynton
Nearby towns and the fuller picture
01
We run the same service in Bramhall, Stockport and Macclesfield, and cover the whole county on our Google Ads management in Cheshire page. The complete list of towns sits on our areas page.
02
Every tier is broken down on the Google Ads service page. If your website is the weak link rather than the advertising, say so on the call and we will tell you straight which one to fix first.
Less faff. More done.
Choose
Pick one service, or combine as many as your business needs.
Tell us
Answer a few simple questions so we understand what you do.
We do the work
Smart technology does the heavy lifting. Our experts finish it.
You grow
Turn better marketing into more enquiries and sales, without building your own team.
Works well with.
Conversion-focused websites from £99 per month, with copy and hosting included.
Pair with Facebook and Instagram ads from £69 per month. Ad spend is separate.
Long-term organic traffic from £49 per month.
Frequently asked questions
I run a trade business. Is Google Ads better than a lead-selling site?
They are different things. A lead site sells the same enquiry to several trades, so you compete on price the moment you pick up. Google Ads sends the caller to you alone, on your own website. It costs more per enquiry and usually converts far better.
Can you target Poynton plus south Manchester?
Yes, and most local trades should. We build targeting around where your good jobs come from rather than a circle on a map, so a campaign can cover the village, the Stockport side and out towards Macclesfield with different bids for each.
How fast will I see enquiries?
Ads can be live within about a week of getting access, and calls can come on day one. What we cannot promise is how many, or what they will cost, because that depends on your market and your budget. Anyone quoting you a lead number up front is guessing.
Do I need a new website first?
Not always. If your current site loads quickly, says what you do and has a phone number people can see on a mobile, it will do. If it does none of those, ads will magnify the problem. We will tell you honestly which order to spend in.
Can you advertise more than one trade under the same business?
Yes, and it is usually better to split them. Separate campaigns per trade keep the keywords, ads and budgets clean, which is exactly why the Growth plan allows up to three campaigns rather than lumping everything into one.
Tell us your trade and the areas you cover
We will explain how we would split the campaigns and what the monthly fee is, with ad spend kept separate in your own Google account.
Start My JourneyPrefer to talk it through first? Call 0161 570 1668 or email hello@marketingdone4u.com.