Paid social ads in Poynton
Paid social for Poynton trades and local firms, from £69 a month with no long tie in. We are a short run north in Wilmslow, working with trades, home services and small firms on both sides of the Cheshire and Stockport line. The fee is fixed and ad spend is separate, paid by you to the platform.
A town that trades in both directions
Poynton sits right on the boundary between Cheshire and Stockport, and its businesses live on both sides of it. A local of around 14,000 people is not, on its own, a big enough market for most trades and home service firms, so the working catchment stretches into south Manchester one way and deeper into Cheshire the other.
That makes targeting a real decision rather than a formality. Aim too tight and the campaign runs out of people within a fortnight. Aim too wide and you pay to reach households you would never drive to. We tend to build the core audience around a realistic travel time, then test the edges rather than assume them.
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Paid social ads Poynton
Advertising a trade is a different job
Poynton's business base leans heavily towards trades, home services and small firms, and the standard social advertising advice does not fit them well. Nobody books a new bathroom because they saw one nice photograph on a Tuesday. The buying window opens rarely and closes fast, which means the goal is to be familiar before the need arrives, then easy to contact the moment it does.
In practice that means steady, unglamorous work. Finished job photos with the town named in the caption. Clear statements of what you do and where you cover. A simple way to get in touch that does not require somebody to go hunting through a website on a phone.
Paid social packages.
Most trades here start at the bottom and move up once the phone starts ringing. Starter is one campaign around one audience, using job photographs you already have. Growth, the one most clients pick, adds up to three ad sets and three ad variations, so there is something real to compare month to month, plus basic retargeting where the platform allows it, which keeps you visible to people who looked once and moved on. Pro carries five variations, a fuller retargeting structure, lead forms, creative direction and landing page advice. Ad spend is separate and billed to you by Meta.
Starter
- 1 campaign
- Basic audience setup
- 1 ad creative supplied by client
- Basic ad copy
- Monthly optimisation
- Monthly performance summary
Growth
- Everything in Starter, plus
- Up to 3 ad sets
- Up to 3 ad variations
- Audience testing
- Basic retargeting setup, where possible
- Monthly creative recommendations
Pro
- Everything in Growth, plus
- Up to 5 ad variations
- Retargeting structure
- Lead form setup, where suitable
- Creative direction
- Landing page recommendations
- Priority optimisation
Ad spend is separate, paid by you directly to the platforms.
Prices shown are the current set fees. Your agreed price stays fixed while you keep the service. Final package details are confirmed before you buy. Ad spend is separate.
Paid social ads Poynton
Lead forms or send them to the website
There is a genuine choice here and it changes how the campaign is built. A lead form collects details inside Facebook or Instagram, so nobody has to load a page. It also removes the filter a website visit provides, so expect a broader mix of serious and casual enquiries, because filling in three boxes is easy.
Sending traffic to your site asks more of the visitor, since they have to load a page and read it before getting in touch, so the people who do make contact usually arrive better informed. For most trades we would start with forms and accept a bit of noise, then move to site traffic if the enquiries are not converting into work. Lead forms are included on Pro where they suit the business.
Paid social ads Poynton
What happens after somebody enquires
This is the part suppliers rarely mention, and it decides whether the whole exercise pays. Interest from an ad goes cold quickly. Somebody who fills in a form at nine in the evening is often ringing a competitor by lunchtime the next day if nobody has replied.
Answer fast, even if the answer is only that you will call properly tomorrow. Keep a note of where each enquiry came from so we can tell which audience is producing real work rather than idle clicks. If you tell us which leads turned into jobs, the next month of optimisation gets sharper. We cannot guarantee lead volumes, but we can make sure the ones you get are not wasted.
Paid social ads Poynton
Nearby, and straightforward to deal with
Our office is at 34 Altrincham Rd in Wilmslow, a short drive from Poynton, and we work the way small local firms tend to prefer: one point of contact, no jargon, no upselling into things you did not ask for. Campaigns are built using AI for speed, refined by experts for quality, which is why the fee is a small fixed figure you can budget for rather than a moving target.
Paid social ads Poynton
Working across the borders
Because Poynton straddles two areas, a campaign here often needs to cover the towns next door as well. We run paid social in Macclesfield, Bramhall and Stockport, and cover the wider county on our paid social ads Cheshire page. Package detail is on the paid social advertising page and every town we serve appears under areas. If you need a website to send the traffic to, our web design plans start at £99 a month with hosting included.
Less faff. More done.
Choose
Pick one service, or combine as many as your business needs.
Tell us
Answer a few simple questions so we understand what you do.
We do the work
Smart technology does the heavy lifting. Our experts finish it.
You grow
Turn better marketing into more enquiries and sales, without building your own team.
Works well with.
Pair with Google Search and Shopping from £89 per month per channel. Ad spend is separate.
Organic always-on content from £79 per month so your profile backs up your ads.
Send your ad clicks to a site built to convert, from £99 per month.
Frequently asked questions
I run a trades business. Which package should I start with?
Starter is enough to test the water with one campaign and your own job photos. Most trades move to Growth within a few months, because that tier adds audience testing and basic retargeting, and those are the two levers that do the most work in a small account.
Can my ads cover both Cheshire and south Manchester?
Yes. We would normally build them as separate ad sets so you can see which side of the boundary produces the better return, rather than blending the two and never knowing which one paid for itself.
Do you write the ad copy?
Yes, that is included in every package. You supply the photographs and the facts about what you do. We handle the wording, then test variations so we are not guessing about which message lands.
Is the advertising budget included in your price?
No. Ad spend is separate and paid by you directly to Meta. Our monthly fee covers management only, which keeps both numbers visible instead of hiding a markup inside a single figure.
Can I pause during a busy spell?
Yes. Trades often stop the spend when the diary fills and start again when it thins out. Give us a few days notice and we will pause cleanly rather than leaving a campaign burning budget you cannot service.
Get in front of the right people around Poynton
Tell us who your ideal customer is and where you cover, and we will build a paid social plan to reach them for a fixed monthly fee.
Start My JourneyPrefer to talk it through first? Call 0161 570 1668 or email hello@marketingdone4u.com.